Humana Inc. is a for-profit American health insurance company based in Louisville, Kentucky. In 2021, the company ranked 41 on the Fortune 500 list, which made it the highest ranked company based in Kentucky. It has been the third largest health insurance provider in the nation. I did work for them as a client during my time at the advertising agency, among others like Emeril LaGasse, and The Law Offices of James Sokolove. These ads were a set we produced to hit very specific demographics and promote trust in the company.
Have you worked on a B2B campaign? What was your experience? Did you find success in your metrics anywhere?